About Me
My name is Mona Laurel
I’m a full-stack digital marketing strategist, automation specialist, and growth partner with over 16 years of hands-on experience helping businesses build smarter systems and stronger online presence.
I work with founders, service-based businesses, and growing brands who want clarity, consistency, and results — without drowning in tools, tech, or guesswork.
What I do
I help businesses:
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Get found online
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Turn traffic into leads
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Automate repetitive marketing tasks
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Build websites they can actually manage
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Make smarter decisions using data
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From SEO, paid ads, and social media, to automation, AI-powered workflows, and website management, I design strategies that are practical, scalable, and aligned with real business goals.
How I Got Here
My career spans agency, in-house, and freelance roles across multiple industries — from startups and SMEs to established brands.​
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Over the years, I’ve:
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Led and managed multi-channel marketing campaigns
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Built and optimized marketing funnels and CRMs
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Created SOPs, workflows, and automation systems
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Managed websites, migrations, and performance optimisation
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Worked closely with founders, leadership teams, and stakeholders
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This mix of strategy + execution means I don’t just recommend ideas — I know how to implement them properly.
My Approach
I believe good marketing should be:
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Strategic – Every action ties back to a clear goal
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Simple – No overcomplicated systems or jargon
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Data-led – Decisions backed by insights, not guesses
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Human – Built for real people, not just algorithms
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You’ll never get cookie-cutter plans or one-size-fits-all tactics. Everything is tailored to your business, your resources, and your growth stage.
What Makes Me Different
✔ Full-stack skill set (strategy, tech, execution)
✔ Strong focus on automation and efficiency
✔ Clear communication — no marketing fluff
✔ Process-driven, organised, and reliable
✔ Long-term thinking, not quick wins only
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I often work as an extension of your team, not just a consultant — bringing structure, momentum, and accountability.
Tools & Platforms
I Work With
I’m experienced with a wide range of platforms, including:
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Google Ads, Meta Ads, LinkedIn Ads
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Google Analytics (GA4), Search Console, Tag Manager
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SEO tools (SEMrush, Ahrefs, SE Ranking)
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CRMs & Automation (HubSpot, Zoho, Keap, GoHighLevel, Zapier)
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Website platforms (WordPress, Elementor, Divi, Shopify, Wix)
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AI tools for content, workflow automation, and reporting
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The focus is always on choosing the right tools — not more tools.
Who I Work Best With
I’m a great fit if you:
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Want a clear marketing roadmap
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Need help simplifying systems and processes
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Value transparency and collaboration
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Prefer practical execution over buzzwords
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Want sustainable, long-term growth
Let's Work Together
If you’re looking for a marketing partner who understands both big-picture strategy and day-to-day execution, I’d love to chat.
